CASE STUDY
Wildrose Captital
Building Confidence in Canadian Business Transitions
our objective
To create a brand identity and website that reflect Wildrose Capital’s approach: professional, trustworthy, and relationship-focused. The goal was to communicate their expertise in guiding business transitions while differentiating them from traditional private equity firms that rely on aggressive tactics.
Wildrose Capital is a team of Alberta-born entrepreneurs with over 40 years of combined experience helping mid-sized businesses through thoughtful transitions.
They focus on building strong relationships and crafting tailored solutions that honor each business’s legacy while preparing for future growth. Over five years, they’ve supported many Alberta and Western Canadian companies with flexible, simple, and successful transition strategies
who is WILDROSE CAPITAL?
We partnered with Wildrose Capital to design a cohesive brand and website that clearly communicate their values, expertise, and approach.
The project included:
Developing a brand identity that feels professional, approachable, and trustworthy
Designing a modern, easy-to-navigate website that showcases their services and success stories
Highlighting their flexible, relationship-first approach in a competitive industryProject Overview
Wildrose Capital needed to stand out from typical private equity firms, which are often perceived as aggressive or impersonal.
Key challenges included:
Translating a relationship-driven approach into a digital presence
Communicating experience, trust, and professionalism without feeling corporate or cold
Making complex business transition services feel simple, clear, and approachable
Ensuring the brand and website appeal to both current and prospective clientsThe Challenge
Our Approach:
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We started by crafting a brand that reflects Wildrose Capital’s values: trust, expertise, and a relationship-first approach.
This included:Logo Design: A modern, professional logo that conveys stability and approachability.
Branding Pieces: Colour palette, typography, and visual elements that create a consistent and memorable identity.
Business Cards: Thoughtfully designed to reflect the brand’s professionalism and approachable personality.
Messaging & Voice: Clear, confident language that communicates expertise while emphasizing simplicity and care
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With the brand foundation in place, we designed a website that brings Wildrose Capital’s story and services to life:
Intuitive Navigation: Making it easy for prospective clients to understand services and connect with the team.
Visual Storytelling: Using the brand’s colours, typography, and imagery to convey professionalism and trustworthiness.
Responsive Design: Ensuring the site works seamlessly across devices, reflecting the brand’s modern and approachable character.
Content Strategy: Highlighting Wildrose Capital’s unique, relationship-focused approach and industry expertise in a clear, compelling way.
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