CASE STUDY

Multiple small and large disco balls on the floor casting light reflections and shadows on a light-colored floor and white wall with curtains.

W.E. Greer

A Century of Expertise, Reimagined

our objective

To refresh W.E. Greer’s brand and provide strategic marketing guidance as their Agency of Record, positioning them as the premier choice for commercial cleaning products and equipment in Alberta.

W.E. Greer is Alberta’s longest-running commercial cleaning product company, proudly serving the province since 1923. Family-owned and operated, they manufacture high-quality concentrated cleaning chemicals, distribute top-tier equipment, and provide expert advice to help businesses maintain clean, healthy environments.

As Alberta’s official Tennant equipment dealer, W.E. Greer brings over 250 years of combined floor care experience to their customers.

who is W.E. greer?

As W.E. Greer’s branding and marketing partner (AOR), we worked to:

Modernize and unify their visual identity across print and digital channels

Refine messaging to clearly communicate their expertise, legacy, and environmental focus

Support marketing initiatives that position them as the leading choice for commercial cleaning products and services in Alberta

This included logo updates, brand guidelines, website design consultation, marketing strategy, and creative campaigns to elevate the brand in a competitive market.

Project Overview 

W.E. Greer faced the challenge of balancing a century-long legacy with the need for a modern, cohesive brand that resonates with today’s commercial customers. 

Specific challenges included:

Communicating expertise and trustworthiness without feeling dated

Modernizing visual identity and messaging while respecting the company’s history

Creating marketing strategies that effectively reach both long-time and new customers

Highlighting environmentally responsible products in a clear, compelling way

The Challenge

Our Approach:

  • We focused on creating a modern identity that honors W.E. Greer’s 100-year legacy while appealing to today’s commercial cleaning customers:

    • Logo & Visual Identity: Updated the logo and visual elements for a professional, contemporary look while keeping the heritage feel.

    • Brand Guidelines: Established consistent colors, typography, and imagery to unify all touchpoints.

    • Messaging & Voice: Simplified complex product information and emphasized expertise, reliability, and environmental responsibility.

  • As their Agency of Record, we provided ongoing guidance and creative support to strengthen W.E. Greer’s market position:

    • Marketing Strategy: Developed campaigns and initiatives that highlight their expertise and innovative products.

    • Digital & Print Materials: Ensured brand consistency across website, social media, brochures, and sales collateral.

    • Customer-Focused Messaging: Crafted clear, compelling communication that positions W.E. Greer as Alberta’s premier choice for cleaning products, equipment, and advice.

  • We collaborated to enhance their online presence, ensuring the website reflects the brand’s professionalism and accessibility:

    • User-Friendly Design: Streamlined navigation and content to make product and service information easy to find.

    • Visual Storytelling: Highlighted their history, expertise, and environmental focus through compelling visuals and copy.

    • Seamless Experience: Optimized for responsiveness across devices, creating a cohesive brand experience online.

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