Social Media Marketing Manager Course

$2,500.00

Elevate your social media marketing skills with our specialized Social Media Marketing Manager course. This program is designed for individuals looking to master the art of social media management and drive impactful results for their brands. Over the course of six one-on-one online sessions, you'll gain in-depth knowledge and hands-on experience in developing and executing effective social media strategies.

The course includes support on how to pitch and get your first client(s), and an optional opportunity to attend a content shoot in person, providing you with practical experience in creating high-quality social media content. This immersive experience is tailored to help you understand the full spectrum of social media marketing, from strategic planning to content creation and analytics.

Elevate your social media marketing skills with our specialized Social Media Marketing Manager course. This program is designed for individuals looking to master the art of social media management and drive impactful results for their brands. Over the course of six one-on-one online sessions, you'll gain in-depth knowledge and hands-on experience in developing and executing effective social media strategies.

The course includes support on how to pitch and get your first client(s), and an optional opportunity to attend a content shoot in person, providing you with practical experience in creating high-quality social media content. This immersive experience is tailored to help you understand the full spectrum of social media marketing, from strategic planning to content creation and analytics.

Course Syllabus:

Class 1: Introduction to Social Media Marketing

  • Overview of Social Media Platforms

  • Understanding Audience and Engagement

  • Setting Social Media Goals and Objectives

Class 2: Developing a Social Media Strategy

  • Crafting a Social Media Plan

  • Identifying Target Audiences and Personas

  • Content Calendars and Scheduling

Class 3: Content Creation and Curation

  • Types of Content (Visual, Written, Video)

  • Best Practices for Engaging Content

  • Tools and Resources for Content Creation

Class 4: Social Media Advertising

  • Introduction to Paid Social Media

  • Setting Up and Managing Ad Campaigns

  • Budgeting and ROI Analysis

Class 5: Analytics and Performance Tracking

  • Key Metrics and KPIs

  • Using Analytics Tools (e.g., Google Analytics, platform-specific insights)

  • Making Data-Driven Decisions

Class 6: Community Management and Client Acquisition

  • Building and Engaging Online Communities

  • Handling Feedback and Crisis Management

  • How to Pitch and Get Your First Client(s)

Optional In-Person Content Shoot (Greater Vancouver, Fraser Valley Area)

  • Hands-on Content Creation Experience

  • Professional Tips for Shooting and Editing

  • Practical Application of Course Learnings