Markayting School Online Group Course

$699.00

Format: Group Sessions (Taught Online via Zoom)

Duration: 8 Weeks (One Session per Week)

The program runs over 9 weeks, including a one-week break midway, and consists of 8 engaging classes.

WAITLIST NOW OPEN FOR 2025!

Class Time: 11 am PST - 12:30 pm PST each Tuesday (First class January 13th 2026)

A one-week break will be scheduled midway through the course, providing members with the opportunity to catch up on homework and consolidate their learning.

Course Description: Join our comprehensive online group course at Markayting School, designed to provide a holistic understanding of modern marketing principles and practices. This program covers all essential aspects of marketing, including strategy, branding, digital marketing, content creation, and social media management. Delivered over eight weeks through interactive Zoom sessions, this course is perfect for business owners, aspiring marketers, and anyone looking to enhance their marketing expertise.

Each week includes homework, assignments, and bonus resources to reinforce learning and provide practical experience. The course also features a Q&A session at the end of every class and access to a private Facebook group for continued support and networking.

Format: Group Sessions (Taught Online via Zoom)

Duration: 8 Weeks (One Session per Week)

The program runs over 9 weeks, including a one-week break midway, and consists of 8 engaging classes.

WAITLIST NOW OPEN FOR 2025!

Class Time: 11 am PST - 12:30 pm PST each Tuesday (First class January 13th 2026)

A one-week break will be scheduled midway through the course, providing members with the opportunity to catch up on homework and consolidate their learning.

Course Description: Join our comprehensive online group course at Markayting School, designed to provide a holistic understanding of modern marketing principles and practices. This program covers all essential aspects of marketing, including strategy, branding, digital marketing, content creation, and social media management. Delivered over eight weeks through interactive Zoom sessions, this course is perfect for business owners, aspiring marketers, and anyone looking to enhance their marketing expertise.

Each week includes homework, assignments, and bonus resources to reinforce learning and provide practical experience. The course also features a Q&A session at the end of every class and access to a private Facebook group for continued support and networking.

Course Syllabus:

Week 1: Introduction to Marketing Fundamentals

  • Overview of Marketing Principles

  • Understanding Market Research and Analysis

  • Defining Marketing Goals and Objectives

  • Homework & Assignments: Initial market research and setting marketing goals

  • Bonus Resources: Reading materials on marketing principles

Week 2: Strategic Marketing Planning

  • Developing a Marketing Strategy

  • Identifying Target Audiences and Personas

  • Crafting a Marketing Plan and Budgeting

  • Homework & Assignments: Creating a marketing strategy draft

  • Bonus Resources: Templates for marketing plans and audience personas

Week 3: Branding and Positioning

  • Assessing and Enhancing Brand Identity

  • Creating a Strong Brand Positioning

  • Elements of Effective Branding

  • Homework & Assignments: Brand assessment and positioning statement

  • Bonus Resources: Case studies on successful branding

Week 4: Digital Marketing Essentials

  • Overview of Digital Marketing Channels

  • Email Marketing Strategies and Implementation

  • Utilizing Canva for Marketing Designs

  • Homework & Assignments: Designing a marketing piece using Canva

  • Bonus Resources: Tutorials on using Canva

Week 5: Social Media Strategy and Management

  • Developing a Social Media Strategy

  • Content Planning and Scheduling

  • Best Practices for Social Media Engagement

  • Homework & Assignments: Social media content calendar

  • Bonus Resources: Scheduling tools and templates

Week 6: Content Creation and Visual Storytelling

  • Types of Content (Visual, Written, Video)

  • Creating Compelling Visual Content

  • Tools and Techniques for Effective Content Creation

  • Homework & Assignments: Creating a visual storytelling piece

  • Bonus Resources: Guides on visual storytelling

Week 7: Social Media Advertising and Analytics

  • Setting Up and Managing Ad Campaigns

  • Budgeting and Measuring ROI

  • Using Analytics Tools to Track Performance

  • Homework & Assignments: Setting up a mock ad campaign

  • Bonus Resources: Analytics tools and guides

Week 8: Community Management and Growth Strategies

  • Building and Engaging Online Communities

  • Handling Feedback and Crisis Management

  • Strategies for Organic Growth and Sustainability

  • Homework & Assignments: Community management plan

  • Bonus Resources: Strategies for organic growth

Bonus Session: The Markayting Method

  • Efficient Planning, Creation, and Scheduling of Social Media Content

  • Hands-On Workshop for Practical Application

  • Homework & Assignments: Planning and scheduling content for the next month