CASE STUDY
RGH
Reinventing a Legacy Brand
our objective
“To create a fresh, contemporary brand image that resonated with current market trends, yet retained the trust and recognition built over years.”
RGH is the is the leading provider of high-quality equipment repair services for the food service industry in the Toronto (GTA) region of Ontario
who is RGH ?
As the dedicated marketing agency for RGH, our collaborative journey was a vibrant transformation, crafting a brand image that seamlessly blended modernity with the enduring trust and recognition earned over the years. Here's a glimpse into the steps that led to the birth of a fresh, contemporary identity while staying rooted in the brand's legacy.our impact
“The Heritage Food Service Group has been working with Markayting for almost 3 years. Kaylesha's (owner) expertise in the area of branding and marketing has been key in helping our company improve and extend our marketing reach. Kaylesha's high engagement makes Markayting an important contributor to our overall success.”
- Ken Beasley, President- Heritage Service Group Canada (Parent Company of RGH)RGH, a premier provider of commercial and restaurant equipment services, partnered with Markayting Creative for a transformative rebranding journey. The project entailed a comprehensive brand overhaul from RG Henderson and Sons to RGH, encompassing both digital and printed marketing materials to reinforce their market presence.Project Overview
The primary challenge was to modernize the RGH brand while preserving its rich legacy. The objective was to create a fresh, contemporary brand image that resonated with current market trends, yet retained the trust and recognition built over years.The Challenge
Our Approach:
-
Led the transition from RG Henderson and Sons to RGH, updating brand visuals, messaging, and positioning across all platforms.
-
Ensured a cohesive brand experience by aligning digital marketing efforts with printed materials such as brochures, business cards, and in-store signage.
-
Maintained uniformity in brand communication across digital channels, print materials, and internal communications.
-
Developed and implemented a marketing strategy that seamlessly blended digital and print mediums.
-
Worked in close partnership with RGH's team to ensure the new branding was effectively communicated to their diverse customer base.
Execution
-
Successfully introduced the new RGH brand, receiving positive feedback for its modern appeal while honouring its heritage.
-
The unified approach in digital and print marketing led to increased brand visibility and customer engagement.
-
We launched a new website that introduces an updated look and feel, significantly improving the customer journey. This enhancement ensures a more intuitive and enjoyable experience for users, reflecting our commitment to customer satisfaction and engagement.
Results & Impact
FUTURE PLANS Continued Marketing Support
Markayting Creative remains a key marketing partner for RGH, committed to advancing its brand through innovative marketing strategies & campaigns.
More of our Portfolio
-
Courtenay Edwardes
We created Courtenay Edwards' website to provide a modern, intuitive platform that showcases her coaching offerings. Designed for ease of navigation, it highlights Courtenay's unique approach to personal and professional development, making it simple for visitors to explore her services.
-
Meraki Gift Co
We developed a comprehensive branding, website, and social media strategy for Meraki Gift Co., culminating in a successful launch. Our efforts provided them with a cohesive brand identity and digital presence, enabling them to connect with their audience and effectively market their unique offerings.
-
Central City
We rejuvenated Central City's brand, crafting new taglines, marketing templates, brand guidelines, leasing brochures, and a strategic marketing plan. Additionally, we provided digital marketing training sessions to empower their team, ensuring a cohesive brand experience across all touchpoints and equipping them with the tools for future success.
-
Unlimited Service Group
Working with Unlimited Service Group and their 30+ brands in the US, we've delivered a wide array of services including digital and print marketing materials, website development, and internal documentation like employee onboarding guides.