CASE STUDY
Meridian Farm Market
A Feast for the Eyes
our objective
“Making each product visually stand out and developing recipes that highlighted their versatility and flavour.”
Meridian Farm Market has been a family-owned cornerstone of quality and tradition for over thirty years, bringing together families and friends with good food. They curate not just quality meats and seafood but also fresh local produce, artisan deli offerings, in-house baked breads, and natural groceries. Today, with multiple locations across BC, including a significant presence in their hometown of Maple Ridge, Meridian Farm Market continues to serve the community with a focus on quality, service, and a commitment to bringing the best to every table.
who is Meridian Farm Market?
our impact
“Kaylesha is one of the most organized and passionate marketers I know. She has a great understanding how to position one’s brand and how to leverage existing strengths. Her competence with modern and traditional marketing channels gives her depth and breadth in advertising and brand development. Anyone looking to develop or deepen their marketing strategy will undoubtedly be well served in bringing Kaylesha on board their marketing team!"
- BRODY MCDEARMID (CFO, MERIDIAN FARM MARKET | MERIDIAN MEATS & SEAFOODAt Markayting, we had the delightful opportunity to work with Meridian Farm Market. Our mission was not only to create content, style food, and capture custom photography but also to develop unique recipes that aligned with their seasonal campaigns, making their customers crave a taste of their high-quality products.Project Overview
Meridian's diverse range of high-quality meats and seafood deserved a creative showcase. The challenge was twofold: making each product visually stand out and developing recipes that highlighted their versatility and flavour. Especially during key seasons like Easter and Mother’s Day, we aimed to create visuals and recipes that told a story of family, tradition, and culinary delight.The Challenge
Our Approach:
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We developed a content strategy that resonated with Meridian’s audience, focusing on seasonal relevance, product highlights, and engaging recipes.
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Our team of food stylists and photographers worked in tandem to ensure every product and dish looked as good as it tasted.
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We crafted unique, easy-to-follow recipes that showcased the best ways to enjoy Meridian’s meats and seafood, adding value for their customers.
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From Easter feasts to Mother’s Day brunches, we tailored our content, photography, and recipes to align with Meridian’s seasonal marketing campaigns.
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Throughout our content creation, photography, and recipe development, we focused on brand consistency, reinforcing Meridian’s identity in the market.
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The content, imagery, and recipes we created for Meridian Farm Market did more than just look and taste good – they drove results. Our approach led to increased customer engagement, especially during seasonal peaks. The visually appealing content and mouth-watering recipes not only enhanced Meridian’s online presence but also contributed to a noticeable boost in sales and customer satisfaction.
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Working with Meridian Farm Market was a journey of culinary discovery, creative exploration, and recipe innovation. We cherished every moment of turning their high-quality products into visual and culinary masterpieces. And yes, we might have indulged in a few taste tests ourselves – an occupational hazard we happily embraced!
Results & Conculsion
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