CASE STUDY
Key Equipment Services
Elevating Service Excellence
our objective
“ To effectively communicate their commitment to safety, service excellence, integrity, and community, while also showcasing their comprehensive service offerings.”
Key Equipment Services has been Western Canada's leading service and repair professionals for commercial and restaurant equipment for over 40 years.
who is Key Equipment Services ?
Markayting set out on a mission to solidify Key Equipment Services standing as a premier service provider in a fiercely competitive market. We artfully communicated their unwavering commitment to safety, service excellence, integrity, and community, all while showcasing the breadth of their comprehensive service offerings. Join us as we delve into the strategic steps we took to meet this challenge head-onour impact
“The Heritage Food Service Group has been working with Markayting for almost 3 years. Kaylesha's (owner) expertise in the area of branding and marketing has been key in helping our company improve and extend our marketing reach. Kaylesha's high engagement makes Markayting an important contributor to our overall success.”
- Ken Beasley, President- Heritage Service Group Canada (Parent Company of Key Equipment Services)Key Equipment Services, part of the Heritage Foodservice Group, is a leading provider of commercial and restaurant equipment services and repairs in Canada. Markayting Creative has been collaborating with Key Equipment Services as their marketing consultant and agency, focusing on enhancing their brand presence and streamlining their marketing communications.Project Overview
Key Equipment Services needed to reinforce their position as a top service provider in a competitive market. The challenge was to effectively communicate their commitment to safety, service excellence, integrity, and community, while also showcasing their comprehensive service offerings.The Challenge
Our Approach:
-
Developing clear and consistent brand messaging that highlights Key Equipment Services' dedication to safety, service excellence, and team-driven values.
-
Enhancing their online presence through updated website content, social media management, and email marketing campaigns.
-
Producing engaging content that showcases the range of services offered, including equipment repair, installation, and planned maintenance programs.
-
Working closely with Key Equipment Services to align marketing strategies with their business goals.
-
Providing continuous marketing consultation and support to adapt to evolving market needs.
Execution
-
Strengthened Key Equipment Services' brand presence in the Canadian market.
-
Established a unified voice across all marketing channels, reinforcing their position as industry leaders.
Results & Impact
FUTURE PLANS Continued Partnership
Markayting Creative remains a strategic marketing partner for Key Equipment Services, continually working on new initiatives to further elevate their brand.
More of our Portfolio
-
FLY YPK
We proudly developed Pitt Meadows Airport’s website and enhanced their marketing expertise through our Markayting School program—a fruitful collaboration highlighted in our portfolio.
-
Langley School District Foundation
We've supported the client with website development, re-branding, and event projects, also enhancing their marketing skills through our Markayting School.
-
Body Bar Laser Clinic
We expertly crafted Body Bar's website and boosted their digital presence with comprehensive services in lead generation, email marketing, and social media management.
-
Vet Simulators Industries
We've partnered with Vet Simulators Industries as their marketing consultant, helping to design their website, create their product catalogues, and refine their automation processes for greater effectiveness.