Branding QuestionnaireTell us more about your business and what you’re hoping to achieve with your rebrand. Primary Contact Name * First Name Last Name Email * Phone Number (###) ### #### Business Name If you haven’t decided yet, what are you thinking about naming your business? Website http:// Social Media Handles About Your Business If you had 30 seconds to explain what you do to a potential client or partner, what key points would you include? Describe your core products or services Which of these products or services do you feel are the most critical to your success? Who are your ideal customers? Who are your top customers right now, and what sets them apart? In one sentence, how would you describe your brand identity today—or what you’d like it to be? What makes you unique in your industry? Where do you feel you stand out today compared to your competitors? Where do you think your brand positioning should be? Marketing & Brand Perception What are you trying to portray with your marketing and branding? What marketing channels have been most successful for you in attracting new clients? Are there any marketing efforts you’ve done that feel off-brand or misaligned with your values? How do most of your clients find out about you today? Competitor Landscape Who are your main competitors? Are there competitors whose branding or marketing you admire? If so, what specifically stands out? Are there any brands (inside or outside your industry) that you love in terms of look, tone, or style? Are there any examples of branding or design styles that you don’t like? Is there anything specific you would love to include in your branding (i.e. colours, fonts, icons) Is there anything specific you would hate to be included in your branding (i.e. colours, fonts, icons) Goals and Priorities What are the top three reasons clients choose you over competitors? What would you say is your most significant strength? What’s your biggest weakness? What do you think you need to be known for in the next 3 to 5 years? What are your top three priorities that marketing and branding should focus on? Are there any untapped opportunities or market trends you think you should explore? Is there anything else you’d like to share about how marketing and branding can better support your goals? Optional Inspiration Links Link to a Pinterest Board or Other Inspiration Files (Optional): Please share any links to brands, websites, or designs that inspire you: Thank you! We will be in touch soon!
