6 Business Questions You Must Answer Before Investing in Marketing, Branding, or a New Website
If you’re about to run paid ads, launch a new website, or rebrand your business, pause.
At Markayting, we’ve seen too many businesses waste money because they skipped one major step: clarity.
Before you spend a dollar on design, strategy, or content, make sure you can confidently answer the following questions:
What Do You Actually Do?
Can you describe your business in one clear sentence?
This is your elevator pitch—and the foundation of your messaging.
What Are You Selling?
Get specific about your core offers.
Which services or products do you want to be known for? What’s your main revenue focus?
What Makes You Different?
Your value proposition is what sets you apart.
Why should someone choose you over someone else in your industry?
Who Are You Trying to Reach?
No, it’s not “everyone.”
Get clear on your ideal customer:
What do they need?
What are they struggling with?
How do they make decisions?
What Brands Do You Love (or Hate)?
These references help define your visual identity, tone, and market position.
Who do you admire—and who do you want to stand apart from?
What’s the Goal?
What are you working toward—this quarter, this year, or in five years?
Your goals should shape your strategy and your creative decisions.
Why This Matters
When businesses skip these questions, marketing becomes scattered and ineffective.
When they don’t, the results speak for themselves:
✔️ Better leads
✔️ Clearer messaging
✔️ Smarter design
✔️ More consistent growth
Ready to Get Clear?
You don’t need to figure it all out on your own.
At Markayting, we help you answer these questions through strategy sessions, brand development, and our training programs.
