CASE STUDY
Heritage Service Group
A Marketing Transformation Journey
our objective
Rebranding where necessary, streamlining digital and printed marketing efforts, ensuring consistency across all marketing materials, and reinforcing the brand's presence in a competitive market.
Canada's Leading Commercial and Restaurant Equipment Service & Repair Professionals
who is heritage?
As Heritage Service Group of Canada's ongoing marketing agency, we've had the privilege of guiding them through various transformative initiatives, including impactful rebranding, digital marketing and the development of a custom recruitment website. This case study delves into the challenges we faced, the innovative strategies we employed, and the remarkable successes we achieved together. Join us as we walk you through our journey with Heritage Service Group, showcasing our commitment to delivering exceptional results and our continued partnership in driving their marketing efforts forward.our impact
“The Heritage Food Service Group has been working with Markayting for almost 3 years. Kaylesha's (owner) expertise in the area of branding and marketing has been key in helping our company improve and extend our marketing reach. Kaylesha's high engagement makes Markayting an important contributor to our overall success.”
- Ken Beasley, Heritage Service Group CanadaFor over three years, Markayting has been the go-to marketing consultant and agency for Heritage Service Group, a leader in commercial and restaurant equipment service. Our enduring partnership has centred around providing comprehensive marketing services, guiding Heritage through a significant brand evolution and a series of strategic marketing initiatives. The objectives were multifaceted: rebranding where necessary, streamlining digital and printed marketing efforts, ensuring consistency across all marketing materials, and reinforcing the brand's presence in a competitive market.Project Overview
Heritage Service Group faced the challenge of unifying their overarching brand while maintaining the identity of its legacy local brands (Key, Enviro-Tech, Choquette CKS, RGH, and Atlantic). The goal was to create a cohesive brand image and increase awareness of both the Heritage brand and its individual components.The Challenge
Our Approach:
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We employed a multi-faceted approach, including updated branding and messaging, digital marketing, social media management, content creation, email marketing, and the creation of internal communications and recruitment websites.
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A major focus was on rebranding and creating a consistent brand image across all customer touchpoints, including presentation slide decks, vehicle wraps and tradeshow materials.
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We worked closely with local and national stakeholders to develop guidelines and materials that resonated with each company under the Heritage umbrella.
Notable Campaigns:
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Our rebranding efforts streamlined the brand image across the group, successfully balancing the individuality of the local brands with the overarching Heritage identity.
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Updating websites and digital marketing efforts to reflect the new, unified brand image.
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Heritage Service Group recognized the need for a streamlined recruitment process to attract top talent across Canada. We developed a comprehensive recruitment website tailored to meet this need. This innovative platform showcases various career opportunities within Heritage Service Group, spanning multiple fields and locations across the country. Designed for ease of use and engagement, the website allows potential team members to effortlessly explore and apply for positions that align with their skills and aspirations. Our goal was to create a digital space that not only reflects Heritage Service Group's commitment to excellence but also attracts the best and brightest in the industry, fostering the growth of their dynamic team. Click Here to view the website.
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Actively participating in meetings with team leaders and stakeholders to provide direction and marketing consulting.
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Managing and creating content for internal and external campaigns, social media and email marketing campaigns.
Execution
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Achieved a consistent and unified brand image across all platforms.
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Our collaboration with Heritage Service Group has spanned over 3 years, reflecting the success and effectiveness of our strategies.
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Currently preparing to launch four new websites for the group, continuing our integral role in their marketing efforts.
Results & Impact
FUTURE PLANSContinued Collaboration:
We are continuously involved in day-to-day and overarching marketing strategy and development, serving as a key member of their team.
Website Launches:
The imminent launch of four new websites marks the next chapter in our ongoing partnership with Heritage Service Group.
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